I have been writing for about three years now that co-working is not a “new” business; instead, it is “a new way” of doing business. So, what does this mean? First, it means that many have rushed into the co-working…
Read More How to Make Money in Co-Working – It’s All About the Power Niche
Someone asked me this. She said, “Bruce why do you like marketing?” This brought me up short. Why indeed do I like marketing? I mean for most of my marketing career, probably 95 percent of my time was wasted. Maybe…
As a younger attorney, focusing on proving yourself and doing a good job are very important, but so is developing a comfort level in interacting with the (more senior) people you are working for, whether it’s a senior partner or…
I have been asking myself a few questions lately. Why is it that many of the top rainmakers still cold-call people when they don’t have to do that anymore? Why do some people succeed in building incredible legal careers and…
Read More The Formula For Success In Rainmaking: This Is Exactly What To Do — Truly!
I have mentioned in previous articles that my book, “If You Want to Get Rich, Build a Power Niche,” is being published soon. The book will have everything I have learned about marketing in the past 11 years, all in…
Read More 10 Things You Will Learn From My Book, ‘If You Want To Get Rich, Build A Power Niche’
As people go through life and learn more, they often say, “I wish I knew then, what I know now.” This was true for myself when I started to really dive into marketing. When I started out in my legal…
Okay, as you know, I am 60 years old. Boy, I never thought that would ever happen, but here I am. And as one gets older, one sees all these things happen to the world. One of them is the…
Read More Sometimes Us Old Guys Are Right About Marketing — This Is A ‘Great’ Marketing Tip
As I have mentioned in past articles, it is critical that you start marketing early in your career. I kick myself all the time about how I started marketing so late in the game and how much more I could…
What is a three-letter word in a crossword puzzle for “the greatest”? “Ali” Yes, many years after he hung up his gloves and years after his death, he is still synonymous with “the greatest.” And why is that? Very simple…
Read More ‘I Am The Greatest’: A Powerful Marketing Secret That Shouldn’t Be Secret
We have all seen the movies where the really smart people build a robot that they expect to be friendly and then unsurprisingly it tries to take over the world. In the legal world, there are all of these pundits — which…
Read More Artificial Intelligence: Is It Really A Threat To Us Lawyers?
