I have been around for an awfully long time now. Close to 35 years since I started my real estate career in 1984 – after a year in litigation. And, just for amusement, this issue is going out on my…
Read More How To Avoid Getting Taken Advantage of In A Real Estate Deal
There is something particularly dangerous and awful lurking out there that can potentially destroy just about any business – even a very successful one – and that is letting someone get between you and your “customer.” To be clear what…
Read More An Insidious Danger To Your Business in the Real Estate Industry
What’s in a name? Everything! Let me show you what I mean here…. What is the worst thing that can happen to you when you are marketing something? Being forgotten! There is nothing worse. I have written about this before…
I think that a lot of times younger lawyers feel either (or both) that (i) networking groups are inappropriate to join at an early stage in their career, or (ii) they are too junior to start their own networking group.…
Read More Networking Groups And Young Lawyers: A Perfect Match
This article contains my thoughts on which are the ‘best’ books to read in order to build a world class real estate organization. As a philosopher I am supposed to think – of course – that’s what we philosophers do. …
Read More The “Best” Books to Read for Building A World Class Real Estate Organization
Biographies are an important part of marketing and very vital. They are quick snapshots into what your business is and how much experience you have in your field. More often than not, they are the first impression of what potential…
Read More How To NOT Write Your ‘Bio’ — The One Mistake You Can’t Afford To Make
Sometimes people are brilliant at what they are doing but overlook an opportunity that is right under their noses. So here goes some hopefully useful thinking … What is the absolutely easiest free marketing and sales pitch any company can…
Read More A Super-Easy Marketing Thing You Can Do – But So Many Miss This…
I don’t know if I should share this information so broadly — but here goes — I have a publisher agreeing to publish my upcoming book “If You Want to Get Rich, Build a Power Niche.” I am sure the…
Read More Power Niche Marketing: The 22 Immutable Laws Of Marketing
When you meet people, network with them, talk to them, and connect with them. It is a great thing if you aren’t always thinking about yourself and how you can benefit. Think about the other guy. Try to do nice…
Our instinct is to view our competition as the enemy — a force to be vanquished. And of course there is a logic to this view. After all, you could assume there is a finite amount of legal work in…
Bruce Stachenfeld 