Have you ever watched a school of fish swim? They always turn in the same direction at the same time. There was recently a study about this and it was determined that the fish are persuaded to move in one…
Read More Are People Like Fish? And, What Does That Have To Do With Lawyer Marketing?
The front page of The Wall Street Journal’s Review section on March 24th – said the following in very large type: The U.K. Is Doing Just Fine, Thanks Hearkening back to July of 2016 – right after Brexit – there…
Read More Is Talent Analysis The Magic Key To Successful Real Estate Investing?
I often get told that marketing is too difficult and time consuming for attorneys. An array of reasons is offered, spanning from an attorney’s seniority level to legal work overload, and I reluctantly have to admit this is often very…
“Get out there and do some marketing!!!!” shouts the managing partner at you. “Don’t just sit there — get out and do it — bring in some clients dammit!!!” “Yes, M’Lady,” you respond with alacrity. “I will get right on…
Read More How To Improve Your Horrendous Law Firm Marketing Efforts
I start my thinking with a book I read by Howard Marks (of Oak Tree fame). The book is called The Most Important Thing: Uncommon Sense for the Thoughtful Investor, and gives a good deal of thoughtful investment advice from…
I have been quite successful in making “rain” at my law firm. However, I didn’t just sit down one day and “figure it all out.” I learned from others. This started with me reading innumerable books on sales, marketing, and…
Of course, it is hard to know if one is truly in a bubble until after it pops. And even if you could be sure that you are in a bubble, it is impossible to know when it will pop. …
Pitching for legal work — or any kind of work — has a lot of subtleties of course. This includes establishing trust and rapport and much more — but ultimately you have to be able to answer a simple question…
Almost every day – or at least every month or so – another country’s leadership announces restrictions on money getting out of that country. There can be various reasons for this. Sometimes it is just that they don’t want capital…
Read More The Wall of Money Pouring into U.S. Real Estate – Is It Slowing or Growing?
For many people, getting up in front of a group of people to speak triggers a body response that is similar to being thrown in a cage with a wild animal. Indeed, there is that joke that most people would…
Read More 7 Tips On How Lawyers Can Get Over The Greatest Fear of All — Public Speaking
Bruce Stachenfeld 