One of the awful — or wonderful — things about marketing is that clients often send their legal business to people they just “like” and justify why they did it after the fact. It is awful if you are not…
Being Likeable
Tag: Power Niche
Power Niche Marketing: Why Should I Hire You?
Pitching for legal work — or any kind of work — has a lot of subtleties of course. This includes establishing trust and rapport and much more — but ultimately you have to be able to answer a simple question…
7 Tips On How Lawyers Can Get Over The Greatest Fear of All — Public Speaking
For many people, getting up in front of a group of people to speak triggers a body response that is similar to being thrown in a cage with a wild animal. Indeed, there is that joke that most people would…
Read More 7 Tips On How Lawyers Can Get Over The Greatest Fear of All — Public Speaking
Anatomy Of An Associate Marketing Competition
Here is something interesting we have done to help associates learn to market at my law firm, Duval & Stachenfeld LLP. Among other things, we have an associate-led Associate Marketers Group that meets monthly to teach, learn, and share various…
Power Niche Marketing: Some Advice On Pitching You Might Not Have Thought Of
So you have a pitch set up. Now what? Who should go? Who should speak? Who should do what? How did you get the pitch? What is the prospective client expecting to hear? What are the strengths and weaknesses of…
Read More Power Niche Marketing: Some Advice On Pitching You Might Not Have Thought Of
Power Niche Marketing: Turning Your Niche Into A Power Niche — Augmenting Your Power
As you follow the steps to create a Power Niche, your ownership of your niche starts to grow in strength. Even with just reading a few articles on Google, you are growing little bits of “power” after just a few…
Read More Power Niche Marketing: Turning Your Niche Into A Power Niche — Augmenting Your Power
Power Niche Marketing: Marketing Motivation — And Where to Get It
I am interrupting my stream of articles on Power Niche Marketing to talk about something that is incredibly difficult for most people: developing the motivation to actually do the sales and marketing that is necessary to develop a successful legal…
Read More Power Niche Marketing: Marketing Motivation — And Where to Get It
Power Niche Marketing: Competition Is Evil
I start this article with an incredibly powerful quote from Peter Thiel. Mr. Thiel is a very smart fellow who started, and then sold, PayPal and became a billionaire. Now he is a professor who teaches at Stanford. Thiel coined…
Power Niche Marketing: If You Want to Get Rich, Own A Power Niche
My whole column is about Power Niche Marketing – but this article is the “big” article – it is about how you can “own” a Power Niche. By the way, I have written a manuscript on this subject – hopefully for publication…
Read More Power Niche Marketing: If You Want to Get Rich, Own A Power Niche
Power Niche Marketing: The Third (Marketing) Threebie – Knowledge Is Power
In my last two articles, I explained that when I need to remind myself of the most important basic marketing things to do, I am mindful of the three basic items, which I call the “Threebies.” In my last two…
Read More Power Niche Marketing: The Third (Marketing) Threebie – Knowledge Is Power
Bruce Stachenfeld 