What’s in a name? Everything! Let me show you what I mean here…. What is the worst thing that can happen to you when you are marketing something? Being forgotten! There is nothing worse. I have written about this before…
I think that a lot of times younger lawyers feel either (or both) that (i) networking groups are inappropriate to join at an early stage in their career, or (ii) they are too junior to start their own networking group.…
Read More Networking Groups And Young Lawyers: A Perfect Match
Biographies are an important part of marketing and very vital. They are quick snapshots into what your business is and how much experience you have in your field. More often than not, they are the first impression of what potential…
Read More How To NOT Write Your ‘Bio’ — The One Mistake You Can’t Afford To Make
I don’t know if I should share this information so broadly — but here goes — I have a publisher agreeing to publish my upcoming book “If You Want to Get Rich, Build a Power Niche.” I am sure the…
Read More Power Niche Marketing: The 22 Immutable Laws Of Marketing
When you meet people, network with them, talk to them, and connect with them. It is a great thing if you aren’t always thinking about yourself and how you can benefit. Think about the other guy. Try to do nice…
Our instinct is to view our competition as the enemy — a force to be vanquished. And of course there is a logic to this view. After all, you could assume there is a finite amount of legal work in…
Have you ever watched a school of fish swim? They always turn in the same direction at the same time. There was recently a study about this and it was determined that the fish are persuaded to move in one…
Read More Are People Like Fish? And, What Does That Have To Do With Lawyer Marketing?
I often get told that marketing is too difficult and time consuming for attorneys. An array of reasons is offered, spanning from an attorney’s seniority level to legal work overload, and I reluctantly have to admit this is often very…
“Get out there and do some marketing!!!!” shouts the managing partner at you. “Don’t just sit there — get out and do it — bring in some clients dammit!!!” “Yes, M’Lady,” you respond with alacrity. “I will get right on…
Read More How To Improve Your Horrendous Law Firm Marketing Efforts
I have been quite successful in making “rain” at my law firm. However, I didn’t just sit down one day and “figure it all out.” I learned from others. This started with me reading innumerable books on sales, marketing, and…
Bruce Stachenfeld 