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5 Easy Ways To Market From Your Desk
I often get told that marketing is too difficult and time consuming for attorneys. An array of reasons is offered, spanning from an attorney’s seniority level to legal work overload, and I reluctantly have to admit this is often very Read more
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How To Improve Your Horrendous Law Firm Marketing Efforts
“Get out there and do some marketing!!!!” shouts the managing partner at you. “Don’t just sit there — get out and do it — bring in some clients dammit!!!” “Yes, M’Lady,” you respond with alacrity. “I will get right on Read more
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How To Out Perform in the Real Estate World
I start my thinking with a book I read by Howard Marks (of Oak Tree fame). The book is called The Most Important Thing: Uncommon Sense for the Thoughtful Investor, and gives a good deal of thoughtful investment advice from Read more
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What Books To Read To Become A Rainmaker
I have been quite successful in making “rain” at my law firm. However, I didn’t just sit down one day and “figure it all out.” I learned from others. This started with me reading innumerable books on sales, marketing, and Read more
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Double Trouble – We’re In A Massive Bubble
Of course, it is hard to know if one is truly in a bubble until after it pops. And even if you could be sure that you are in a bubble, it is impossible to know when it will pop. Read more
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Power Niche Marketing: Why Should I Hire You?
Pitching for legal work — or any kind of work — has a lot of subtleties of course. This includes establishing trust and rapport and much more — but ultimately you have to be able to answer a simple question Read more
Bruce Stachenfeld 