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A Super-Easy Marketing Thing You Can Do – But So Many Miss This…
Sometimes people are brilliant at what they are doing but overlook an opportunity that is right under their noses. So here goes some hopefully useful thinking … What is the absolutely easiest free marketing and sales pitch any company can make in the real estate world – or really in any world? Answer – your… Read more
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Power Niche Marketing: The 22 Immutable Laws Of Marketing
I don’t know if I should share this information so broadly — but here goes — I have a publisher agreeing to publish my upcoming book “If You Want to Get Rich, Build a Power Niche.” I am sure the excitement of my readership is off the charts right now. Anyway, hopefully later this year….… Read more
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Creating Good Karma With Your Marketing
When you meet people, network with them, talk to them, and connect with them. It is a great thing if you aren’t always thinking about yourself and how you can benefit. Think about the other guy. Try to do nice things. Do your best to be helpful. Spread good karma and just see what happens.… Read more
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Befriending Your Competition — A Good Idea?
Our instinct is to view our competition as the enemy — a force to be vanquished. And of course there is a logic to this view. After all, you could assume there is a finite amount of legal work in your slice of industry and whatever your competition gets doesn’t go to you. But there… Read more
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Are People Like Fish? And, What Does That Have To Do With Lawyer Marketing?
Have you ever watched a school of fish swim? They always turn in the same direction at the same time. There was recently a study about this and it was determined that the fish are persuaded to move in one direction by certain “influencing” fish. However, counterintuitively, the “influencing” fish was not one that was… Read more
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Is Talent Analysis The Magic Key To Successful Real Estate Investing?
The front page of The Wall Street Journal’s Review section on March 24th – said the following in very large type: The U.K. Is Doing Just Fine, Thanks Hearkening back to July of 2016 – right after Brexit – there were many – and I mean many – that thought the U.K., and London in… Read more
Bruce Stachenfeld 