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Power Niche Marketing: Marketing Motivation — And Where to Get It
I am interrupting my stream of articles on Power Niche Marketing to talk about something that is incredibly difficult for most people: developing the motivation to actually do the sales and marketing that is necessary to develop a successful legal career. To start, consider the reason not to do anything: If you work eight hours… Read more
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The Latest Bubble
Here are further thoughts about Amazon and its effect on the retail world, which I have named “The Amazon Retail Distortion”. See the article I wrote in my last Real Estate Philosopher. I note that roughly fifteen years ago – in mid 2001 – Barrons wrote a perceptive piece that, in one article burst the internet bubble. … Read more
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Power Niche Marketing: Competition Is Evil
I start this article with an incredibly powerful quote from Peter Thiel. Mr. Thiel is a very smart fellow who started, and then sold, PayPal and became a billionaire. Now he is a professor who teaches at Stanford. Thiel coined the phrase “Competition is Evil” in his book Zero to One, which should be on your… Read more
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Power Niche Marketing: If You Want to Get Rich, Own A Power Niche
My whole column is about Power Niche Marketing – but this article is the “big” article – it is about how you can “own” a Power Niche. By the way, I have written a manuscript on this subject – hopefully for publication later this year. Does anyone know a literary agent for me? Yes – that is… Read more
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Power Niche Marketing: The Third (Marketing) Threebie – Knowledge Is Power
In my last two articles, I explained that when I need to remind myself of the most important basic marketing things to do, I am mindful of the three basic items, which I call the “Threebies.” In my last two articles, I wrote about the first two Threebies”: The importance of “being enthusiastic”when marketing and meeting… Read more
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For An Edge In Real Estate Investing, Follow The Talent
My law firm has an internal message called “ATR”. It stands for: Attract, train and retain talent! For a law firm it is the whole game. Clients sometimes leave or even get merged or go out of business; however, if you have a high-quality legal product you can always get more clients. If, on the… Read more
Bruce Stachenfeld 