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Power Niche Marketing: The Second (Marketing) Threebie – A Very Simple One
In my last article, I explained that when I need to remind myself of the most important basic marketing things to do, I am mindful of the three basic items, which I call the “Threebies.” I previously discussed the first Threebie, which is to “Get Out and About!” In this article, I will talk about the… Read more
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Power Niche Marketing: The First (Marketing) Threebie: Get Out And About
When I teach marketing to my young associates, as well as my partners, and when I need to remind myself what is important, I go to these three things, which I call the “Threebies.” Why do I call them that? Being honest, just so it gets remembered, I gave it a kind of silly-sounding name.… Read more
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How To Beat Amazon
I have been reading all the articles about Amazon buying Whole Foods and how that ends the grocery business for everyone else, including Walmart. And beyond that, it also means the end of retail since Amazon could buy other retail companies too. From the articles it sounds like “game over” for not only groceries but… Read more
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Power Niche Marketing: Every Client And Every Customer Is Different
One lesson that seems obvious but really is not at all is that every client is very different in its desires for legal representation. There is therefore simply not a one-size-fits-all solution to marketing. Marketing is a wonderful area to work in for that reason: you can craft and create all sorts of ideas and… Read more
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Power Niche Marketing: Failure Should Not Be Able To Stop You – More Statistical Thinking
My last article made the point that marketing is essentially a game of pure statistics. I want to discuss in this article, something else that grows out of the statistical nature of marketing. If you accept that marketing is all about statistics, then you can start thinking of it like a sport in a way.… Read more
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A Twist of the Dial to Rescue Troubled Retailers
In the last issue I wrote about retail and made the point that retailers should stop being about “retail” and be about “brands” that are “exclusively” sold in their stores. To refresh, my point was that “retail” is merely a place – a location – where someone with branded (or unbranded) goods sells their wares… Read more
Bruce Stachenfeld 