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Power Niche Marketing: The First Power Niche Marketing Lesson
Let me start this article with a short story, which I read in the New York Times about five years ago. It was about two warring pizza parlors. They were almost next door to each other in New York City Read more
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Power Niche Marketing: Moving On To Michael Porter
Sorry for all the intellectual “stuff” as I try to effectively “teach” professional services marketing through this column, but sometimes you have to buckle down to the books rather than just winging it. I didn’t get to where I am Read more
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What is a Power Niche?
One of the most important things for any real estate business and, indeed, any business is a successful marketing program. Of course in our hearts we want to believe that if we just do something great then everyone will figure Read more
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Power Niche Marketing: Always Start With Peter Drucker
In this column I have staked my marketing reputation on the theme and theory that marketing is (almost) all about creating, owning and building Power Niches. Last week, I outlined what a Power Niche is – and that definition is Read more
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Power Niche Marketing: What Is A Power Niche?
Welcome to my new column, “Power Niche Marketing.” This column has a very simple purpose: to teach marketing to lawyers and other professional service providers. Astonishingly, all of us lawyers need clients in order to survive, yet when we go Read more
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Reinventing The Law Business: Goodbye, My Readers
I have now been writing this column for Above the Law for over two years. Indeed, this is my sixty-ninth article. And this will be my last article under the Reinventing the Law Business name. While I have enjoyed coming Read more
Bruce Stachenfeld 