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Power Niche Marketing: The Great Marketing Revelation – It Is All Statistics
Here is one of the great revelations of marketing. This is something I figured out over time and I am not sure exactly how. Certainly no one told me this and I didn’t read it anywhere. Maybe it is because I was a math major and just think about things mathematically. It is this: Marketing… Read more
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Power Niche Marketing: My Most Awkward Article — Terminating Non-Optimal Client Relationships
This is kind of awkward for a lawyer to write, but it needs to be said, so here goes…. Even if your dance card is not filled, it is in your interest to rid yourself of certain clients that will harm your career and/or you cannot service appropriately. Non-optimal client relationships include the following, and… Read more
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Retail Is Dead – Long Live Retail
The retail world is in turmoil. That is nothing you don’t already know. I will not bore you with the 100 or so articles on retailers closing and all of the negative press in the retail and real estate worlds. Instead, I will give you my (philosophical) thoughts as follows….. I start with a question… Read more
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Power Niche Marketing: 6 More Things Not To Do
Continuing from my previous article, here are some more things that are almost certainly a waste of time in terms of business development (or, at the very least, not the best use of your time). Spending a ton of time writing a great article for publication. There are two things that will likely happen here:… Read more
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Power Niche Marketing: 6 Things Not To Do
Here are some things that are almost certainly a waste of time. I think, to my embarrassment, I have done most or all of these things myself. Mostly they makes me cringe….. Since it is a lengthy list, I have split them into two parts. Part one is below. Trying to take someone to lunch… Read more
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Is Real Estate Becoming A Service?
Real estate just became its own separate asset class. However, ironically, that may have occurred just at the moment it should have been morphing more deeply into other asset classes. Don’t get me wrong, as a real estate professional I am very happy about real estate being named as its own investment class; however, it… Read more
Bruce Stachenfeld 