The Bruce Philosophical Project

Someone asked me this.  She said, “Bruce why do you like marketing?” This brought me up short.  Why indeed do I like marketing?  I mean for most of my marketing career, probably 95 percent of my time was wasted.  Maybe nowadays it is more like 75 percent of my time is wasted.  There is constant… Read more

As a younger attorney, focusing on proving yourself and doing a good job are very important, but so is developing a comfort level in interacting with the (more senior) people you are working for, whether it’s a senior partner or one of your clients.  Most junior lawyers don’t think about this. I know I didn’t.… Read more

I have been asking myself a few questions lately. Why is it that many of the top rainmakers still cold-call people when they don’t have to do that anymore? Why do some people succeed in building incredible legal careers and others just don’t? What makes it happen — and what makes it fail to happen?… Read more

I have mentioned in previous articles that my book, “If You Want to Get Rich, Build a Power Niche,” is being published soon.  The book will have everything I have learned about marketing in the past 11 years, all in one place.  Here are 10 points I will be making in my book — some… Read more

As people go through life and learn more, they often say, “I wish I knew then, what I know now.”   This was true for myself when I started to really dive into marketing.  When I started out in my legal career, I didn’t know anything about marketing and I didn’t think it was worth my… Read more