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Why Do I Like Marketing?
Someone asked me this. She said, “Bruce why do you like marketing?” This brought me up short. Why indeed do I like marketing? I mean for most of my marketing career, probably 95 percent of my time was wasted. Maybe Read more
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Getting Noticed As An Associate
As a younger attorney, focusing on proving yourself and doing a good job are very important, but so is developing a comfort level in interacting with the (more senior) people you are working for, whether it’s a senior partner or Read more
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The Formula For Success In Rainmaking: This Is Exactly What To Do — Truly!
I have been asking myself a few questions lately. Why is it that many of the top rainmakers still cold-call people when they don’t have to do that anymore? Why do some people succeed in building incredible legal careers and Read more
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10 Things You Will Learn From My Book, ‘If You Want To Get Rich, Build A Power Niche’
I have mentioned in previous articles that my book, “If You Want to Get Rich, Build a Power Niche,” is being published soon. The book will have everything I have learned about marketing in the past 11 years, all in Read more
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The “Formula” for “Success” in the Real Estate World – This is Exactly What to do – Truly!
Why is it that when I ping the top guy/gal at a real estate company at 11 P.M. on a Saturday night – because I had an idea – she/he responds by 11:15 P.M.? Why is it that many of the top Read more
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My Marketing Regrets: You Don’t Need To Have Them
As people go through life and learn more, they often say, “I wish I knew then, what I know now.” This was true for myself when I started to really dive into marketing. When I started out in my legal Read more
