The Bruce Philosophical Project

  • Sometimes Us Old Guys Are Right About Marketing — This Is A ‘Great’ Marketing Tip

    Okay, as you know, I am 60 years old.  Boy, I never thought that would ever happen, but here I am. And as one gets older, one sees all these things happen to the world.  One of them is the expansion of the number of ways of contacting someone.  Long ago it was a letter,… Read more

  • Ten (Not So Obvious) Predictions for 2019 in Real Estate

    Only foolish people try to predict things.  Well, actually, that is not true.  Smart people make continuous outrageous predictions.  When they are right – which happens by chance to pretty much everyone at some point – they crow about how prescient they have been.  When they are wrong – which usually happens way more than… Read more

  • How Senior Partners Can Help Associates Market

    As I have mentioned in past articles, it is critical that you start marketing early in your career. I kick myself all the time about how I started marketing so late in the game and how much more I could have accomplished had I started at an earlier stage in my career. But of course… Read more

  • Ten Capital Sources for Opportunity Zones

    As an industry leader in Opportunity Zones, D&S has been working with all types of parties that are looking to make investments in Opportunity Zones.  We believe there are not only opportunities for US based investors but for global (yes, global) investors as well.  This video gives you ten ideas for how to source investment… Read more

  • ‘I Am The Greatest’: A Powerful Marketing Secret That Shouldn’t Be Secret

    What is a three-letter word in a crossword puzzle for “the greatest”? “Ali” Yes, many years after he hung up his gloves and years after his death, he is still synonymous with “the greatest.”  And why is that? Very simple — he told everyone that he was the greatest.  Who can forget him on TV,… Read more

  • Artificial Intelligence: Is It Really A Threat To Us Lawyers?

    We have all seen the movies where the really smart people build a robot that they expect to be friendly and then unsurprisingly it tries to take over the world. In the legal world, there are all of these pundits — which is a fancy word for someone who has often self-promoted herself to be an “expert”… Read more