It is Halloween time and there is certainly nothing scarier than worrying about how to be a successful rainmaker. So, in my next two articles — straddling Halloween — I will give you 13 tips to help you. I have…
Read More 13 Marketing Tips For Successful Rainmaking (Part I)
I am writing to you about Opportunity Zones. Apologies if I am outspoken here, but there is a reasonable chance that this is the “biggest thing” to hit the real estate world in perhaps the past thirty or even more…
Read More Opportunity Zones – Ignoring This Major Shift in the Real Estate World is a Big Mistake
Whenever a law firm is contemplating hiring someone, it asks for a résumé and a cover letter. This is standard. This is because any law firm that is contemplating hiring anyone wants to know as much as possible about that…
Some of the greatest “thinkers” are often not afraid to get ideas from other people – and so it is for The Real Estate Philosopher. My thinking in this article comes from Nassim Nicholas Taleb, in his new book called…
A résumé is one of the top ways that you market yourself in any industry and most likely the first impression you give to a potential employer — and, you don’t get a second chance to make a first impression.…
Read More Marketing Yourself: How To Create A Powerful Résumé (Part III)
In my last article, I spoke about how to write a strong cover letter to tee up your résumé. In the next article, I will talk about the résumé itself, but before that, let me explain how to use the…
Read More Marketing Yourself: How To Create A Powerful Résumé (Part II)
This is a three-article series about how to market yourself using your résumé. To cut to the chase, the résumé is the most important (second) impression you can make……. Did I say “second” impression? Yes, that is right, because the…
Read More Marketing Yourself: How To Create A Powerful Résumé (Part I)
One of the most important marketing things I have learned over my career is that you get to give someone one message (not two or more messages), but even for that message it needs to be repeated again and again…
One of the awful — or wonderful — things about marketing is that clients often send their legal business to people they just “like” and justify why they did it after the fact. It is awful if you are not…
I recently read a book called Legacy by James Kerr. The book follows the All Blacks, the New Zealand national rugby team. They have an extraordinary track record. The book takes you through how their success is essentially based on the powerful…
Read More Does Your Firm Have The Right Culture For Your Marketing Success?
Bruce Stachenfeld 