So, I just turned 60 years old. Yikes. I am supposed to be doing golf, and that cross-country trip, or taking my wife around the world, thinking about health issues. But — knock wood — I am so far in…
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Category: Power Niche Marketing
13 Marketing Tips For Successful Rainmaking (Part II)
To quell your marketing fears, here is the second half of my marketing tips for successful rainmaking. Follow-Up: If you don’t follow-up with the people you have met, then what was the point of “getting out and about” and being…
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13 Marketing Tips For Successful Rainmaking (Part I)
It is Halloween time and there is certainly nothing scarier than worrying about how to be a successful rainmaker. So, in my next two articles — straddling Halloween — I will give you 13 tips to help you. I have…
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Research Who You Are Meeting With Before You Meet
Whenever a law firm is contemplating hiring someone, it asks for a résumé and a cover letter. This is standard. This is because any law firm that is contemplating hiring anyone wants to know as much as possible about that…
Marketing Yourself: How To Create A Powerful Résumé (Part III)
A résumé is one of the top ways that you market yourself in any industry and most likely the first impression you give to a potential employer — and, you don’t get a second chance to make a first impression.…
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Marketing Yourself: How To Create A Powerful Résumé (Part II)
In my last article, I spoke about how to write a strong cover letter to tee up your résumé. In the next article, I will talk about the résumé itself, but before that, let me explain how to use the…
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Marketing Yourself: How To Create A Powerful Résumé (Part I)
This is a three-article series about how to market yourself using your résumé. To cut to the chase, the résumé is the most important (second) impression you can make……. Did I say “second” impression? Yes, that is right, because the…
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The Importance Of Repeating Yourself
One of the most important marketing things I have learned over my career is that you get to give someone one message (not two or more messages), but even for that message it needs to be repeated again and again…
Being Likeable
One of the awful — or wonderful — things about marketing is that clients often send their legal business to people they just “like” and justify why they did it after the fact. It is awful if you are not…
Does Your Firm Have The Right Culture For Your Marketing Success?
I recently read a book called Legacy by James Kerr. The book follows the All Blacks, the New Zealand national rugby team. They have an extraordinary track record. The book takes you through how their success is essentially based on the powerful…
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Bruce Stachenfeld 