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How To Avoid Getting Taken Advantage of In A Real Estate Deal
I have been around for an awfully long time now. Close to 35 years since I started my real estate career in 1984 – after a year in litigation. And, just for amusement, this issue is going out on my sixtieth birthday. I have seen a lot of things happen, including the laws of unintended… Read more
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An Insidious Danger To Your Business in the Real Estate Industry
There is something particularly dangerous and awful lurking out there that can potentially destroy just about any business – even a very successful one – and that is letting someone get between you and your “customer.” To be clear what I mean here by “customer,” it could mean: Your money partner, if you are a… Read more
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What’s In A Name? Everything!
What’s in a name? Everything! Let me show you what I mean here…. What is the worst thing that can happen to you when you are marketing something? Being forgotten! There is nothing worse. I have written about this before and how important it is to STAND OUT. So let’s say you do a great pitch… Read more
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Networking Groups And Young Lawyers: A Perfect Match
I think that a lot of times younger lawyers feel either (or both) that (i) networking groups are inappropriate to join at an early stage in their career, or (ii) they are too junior to start their own networking group. However, I think that the best time to start one’s marketing efforts is at the… Read more
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The “Best” Books to Read for Building A World Class Real Estate Organization
This article contains my thoughts on which are the ‘best’ books to read in order to build a world class real estate organization. As a philosopher I am supposed to think – of course – that’s what we philosophers do. However, when you really are honest with yourself, you admit that most thinking is built… Read more
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How To NOT Write Your ‘Bio’ — The One Mistake You Can’t Afford To Make
Biographies are an important part of marketing and very vital. They are quick snapshots into what your business is and how much experience you have in your field. More often than not, they are the first impression of what potential clients and contacts have of you and it is very hard, and often impossible, to… Read more
Bruce Stachenfeld 