The Bruce Philosophical Project

A résumé is one of the top ways that you market yourself in any industry and most likely the first impression you give to a potential employer — and, you don’t get a second chance to make a first impression. Aside from the usual items that you need to look out for (grammatical errors, typos,… Read more

In my last article, I spoke about how to write a strong cover letter to tee up your résumé.  In the next article, I will talk about the résumé itself, but before that, let me explain how to use the cover letter. Let’s start out with a hypothetical.  You want to get a job as… Read more

This is a three-article series about how to market yourself using your résumé. To cut to the chase, the résumé is the most important (second) impression you can make……. Did I say “second” impression? Yes, that is right, because the most important part of your “résumé” is the cover letter, to which your résumé is… Read more

One of the most important marketing things I have learned over my career is that you get to give someone one message (not two or more messages), but even for that message it needs to be repeated again and again and again — and again — or it will just get forgotten. Of course you… Read more

I recently read a book called Legacy by James Kerr.  The book follows the All Blacks, the New Zealand national rugby team. They have an extraordinary track record.  The book takes you through how their success is essentially based on the powerful culture of the organization.  It is both exciting to read and at the same time… Read more