The Bruce Philosophical Project

A résumé is one of the top ways that you market yourself in any industry and most likely the first impression you give to a potential employer — and, you don’t get a second chance to make a first impression. Read more

In my last article, I spoke about how to write a strong cover letter to tee up your résumé.  In the next article, I will talk about the résumé itself, but before that, let me explain how to use the Read more

This is a three-article series about how to market yourself using your résumé. To cut to the chase, the résumé is the most important (second) impression you can make……. Did I say “second” impression? Yes, that is right, because the Read more

One of the most important marketing things I have learned over my career is that you get to give someone one message (not two or more messages), but even for that message it needs to be repeated again and again Read more

I recently read a book called Legacy by James Kerr.  The book follows the All Blacks, the New Zealand national rugby team. They have an extraordinary track record.  The book takes you through how their success is essentially based on the powerful Read more