Here is something interesting we have done to help associates learn to market at my law firm, Duval & Stachenfeld LLP. Among other things, we have an associate-led Associate Marketers Group that meets monthly to teach, learn, and share various…
In the old days a sponsor found a deal to buy a real estate asset and called up a financial party (either a fund or other institution). They would form a joint venture and purchase the asset and that would…
Read More Platforms – The Flavor of the Month In Real Estate Investing
So you have a pitch set up. Now what? Who should go? Who should speak? Who should do what? How did you get the pitch? What is the prospective client expecting to hear? What are the strengths and weaknesses of…
Read More Power Niche Marketing: Some Advice On Pitching You Might Not Have Thought Of
As you follow the steps to create a Power Niche, your ownership of your niche starts to grow in strength. Even with just reading a few articles on Google, you are growing little bits of “power” after just a few…
Read More Power Niche Marketing: Turning Your Niche Into A Power Niche — Augmenting Your Power
I am interrupting my stream of articles on Power Niche Marketing to talk about something that is incredibly difficult for most people: developing the motivation to actually do the sales and marketing that is necessary to develop a successful legal…
Read More Power Niche Marketing: Marketing Motivation — And Where to Get It
Here are further thoughts about Amazon and its effect on the retail world, which I have named “The Amazon Retail Distortion”. See the article I wrote in my last Real Estate Philosopher. I note that roughly fifteen years ago – in mid…
I start this article with an incredibly powerful quote from Peter Thiel. Mr. Thiel is a very smart fellow who started, and then sold, PayPal and became a billionaire. Now he is a professor who teaches at Stanford. Thiel coined…
My whole column is about Power Niche Marketing – but this article is the “big” article – it is about how you can “own” a Power Niche. By the way, I have written a manuscript on this subject – hopefully for publication…
Read More Power Niche Marketing: If You Want to Get Rich, Own A Power Niche
In my last two articles, I explained that when I need to remind myself of the most important basic marketing things to do, I am mindful of the three basic items, which I call the “Threebies.” In my last two…
Read More Power Niche Marketing: The Third (Marketing) Threebie – Knowledge Is Power
My law firm has an internal message called “ATR”. It stands for: Attract, train and retain talent! For a law firm it is the whole game. Clients sometimes leave or even get merged or go out of business; however, if…
Read More For An Edge In Real Estate Investing, Follow The Talent
Bruce Stachenfeld 