Here is something interesting we have done to help associates learn to market at my law firm, Duval & Stachenfeld LLP. Among other things, we have an associate-led Associate Marketers Group that meets monthly to teach, learn, and share various…
I start this article with an incredibly powerful quote from Peter Thiel. Mr. Thiel is a very smart fellow who started, and then sold, PayPal and became a billionaire. Now he is a professor who teaches at Stanford. Thiel coined…
Let me start this article with a short story, which I read in the New York Times about five years ago. It was about two warring pizza parlors. They were almost next door to each other in New York City…
Read More Power Niche Marketing: The First Power Niche Marketing Lesson
Sorry for all the intellectual “stuff” as I try to effectively “teach” professional services marketing through this column, but sometimes you have to buckle down to the books rather than just winging it. I didn’t get to where I am…
Read More Power Niche Marketing: Moving On To Michael Porter
One of the most important things for any real estate business and, indeed, any business is a successful marketing program. Of course in our hearts we want to believe that if we just do something great then everyone will figure…
In this column I have staked my marketing reputation on the theme and theory that marketing is (almost) all about creating, owning and building Power Niches. Last week, I outlined what a Power Niche is – and that definition is…
Read More Power Niche Marketing: Always Start With Peter Drucker
Welcome to my new column, “Power Niche Marketing.” This column has a very simple purpose: to teach marketing to lawyers and other professional service providers. Astonishingly, all of us lawyers need clients in order to survive, yet when we go…
My law firm is in NYC handling real estate transactions in the US that originate from counterparties based all over the world. A bunch of these transactions depend on money coming in from China (debt or equity or other structure). …
Sometimes someone tells you something that is so ridiculously obvious but so dramatic to everything you have ever thought about, that it kind of shocks the heck out of you. So here is something that just sent me for a…
Read More Failure in Business is (Mathematically) A Lot More Likely Than You Think
As you may have heard by now, real estate is set to become a separate asset class on the Global Industry Classification Standard (GICS) and the S&P 500, separating it from the Financials Sector. Notably mortgage REIT’s will be left…
Read More A Tectonic Shift is Happening in the Real Estate World
Bruce Stachenfeld 