As I have mentioned in past articles, it is critical that you start marketing early in your career. I kick myself all the time about how I started marketing so late in the game and how much more I could…
When I teach marketing to my young associates, as well as my partners, and when I need to remind myself what is important, I go to these three things, which I call the “Threebies.” Why do I call them that? …
Read More Power Niche Marketing: The First (Marketing) Threebie: Get Out And About
Here is one of the great revelations of marketing. This is something I figured out over time and I am not sure exactly how. Certainly no one told me this and I didn’t read it anywhere. Maybe it is because…
Read More Power Niche Marketing: The Great Marketing Revelation – It Is All Statistics
Here are some things that are almost certainly a waste of time. I think, to my embarrassment, I have done most or all of these things myself. Mostly they makes me cringe….. Since it is a lengthy list, I have…
Let me start this article with a short story, which I read in the New York Times about five years ago. It was about two warring pizza parlors. They were almost next door to each other in New York City…
Read More Power Niche Marketing: The First Power Niche Marketing Lesson
In this column I have staked my marketing reputation on the theme and theory that marketing is (almost) all about creating, owning and building Power Niches. Last week, I outlined what a Power Niche is – and that definition is…
Read More Power Niche Marketing: Always Start With Peter Drucker
Welcome to my new column, “Power Niche Marketing.” This column has a very simple purpose: to teach marketing to lawyers and other professional service providers. Astonishingly, all of us lawyers need clients in order to survive, yet when we go…
I have now been writing this column for Above the Law for over two years. Indeed, this is my sixty-ninth article. And this will be my last article under the Reinventing the Law Business name. While I have enjoyed coming…
Bruce Stachenfeld 