One of the most important things for any real estate business and, indeed, any business is a successful marketing program. Of course in our hearts we want to believe that if we just do something great then everyone will figure…
In this column I have staked my marketing reputation on the theme and theory that marketing is (almost) all about creating, owning and building Power Niches. Last week, I outlined what a Power Niche is – and that definition is…
Read More Power Niche Marketing: Always Start With Peter Drucker
This is going to get really philosophical (even for the Real Estate Philosopher) so please stay with me – it is mercifully short, but very important….. In earlier articles I have argued the value of trying to “own” a smaller…
Read More More Thoughts About Value Creation – Melding Narrow and Broad Thinking
I will get right to it – here are the three words: “Competition is Evil” Competition is a truly horrible and terrible thing and should be avoided at all costs! All competition does is destroy your profitability, as we all…
Read More Three Words That Might Change How You Look At The Real Estate World
Michael Porter is a professor at Harvard Business School. He has spent his long career analyzing strategy and competition. His analysis is exceptional and probably just about everyone in the business world knows all about him; however, I have never…
I was going to have this article be about applying Porter’s Five Forces to the real estate world. That will be a great article when I write it; however, A very interesting value-creating idea just struck me this beautiful afternoon…
In my wanderings and discussions with clients and other friends in the real estate world, I hear many different plans from many different people. Many plans are of course brilliant and well executed; however, I do see a perennial fundamental…
Peter Drucker – one of the great intellectual thinkers of the twentieth and twenty-first centuries – asks a question: “What is the purpose of a business?” Have you ever stopped to ask yourself that question? Or, perhaps more importantly, have…
Bruce Stachenfeld 