When I teach marketing to my young associates, as well as my partners, and when I need to remind myself what is important, I go to these three things, which I call the “Threebies.” Why do I call them that? …
Read More Power Niche Marketing: The First (Marketing) Threebie: Get Out And About
One lesson that seems obvious but really is not at all is that every client is very different in its desires for legal representation. There is therefore simply not a one-size-fits-all solution to marketing. Marketing is a wonderful area to…
Read More Power Niche Marketing: Every Client And Every Customer Is Different
My last article made the point that marketing is essentially a game of pure statistics. I want to discuss in this article, something else that grows out of the statistical nature of marketing. If you accept that marketing is all…
Read More Power Niche Marketing: Failure Should Not Be Able To Stop You – More Statistical Thinking
Here is one of the great revelations of marketing. This is something I figured out over time and I am not sure exactly how. Certainly no one told me this and I didn’t read it anywhere. Maybe it is because…
Read More Power Niche Marketing: The Great Marketing Revelation – It Is All Statistics
This is kind of awkward for a lawyer to write, but it needs to be said, so here goes…. Even if your dance card is not filled, it is in your interest to rid yourself of certain clients that will…
Continuing from my previous article, here are some more things that are almost certainly a waste of time in terms of business development (or, at the very least, not the best use of your time). Spending a ton of time…
Here are some things that are almost certainly a waste of time. I think, to my embarrassment, I have done most or all of these things myself. Mostly they makes me cringe….. Since it is a lengthy list, I have…
Let me start this article with a short story, which I read in the New York Times about five years ago. It was about two warring pizza parlors. They were almost next door to each other in New York City…
Read More Power Niche Marketing: The First Power Niche Marketing Lesson
Sorry for all the intellectual “stuff” as I try to effectively “teach” professional services marketing through this column, but sometimes you have to buckle down to the books rather than just winging it. I didn’t get to where I am…
Read More Power Niche Marketing: Moving On To Michael Porter
In this column I have staked my marketing reputation on the theme and theory that marketing is (almost) all about creating, owning and building Power Niches. Last week, I outlined what a Power Niche is – and that definition is…
Read More Power Niche Marketing: Always Start With Peter Drucker
Bruce Stachenfeld 