Sorry for all the intellectual “stuff” as I try to effectively “teach” professional services marketing through this column, but sometimes you have to buckle down to the books rather than just winging it. I didn’t get to where I am…
Read More Power Niche Marketing: Moving On To Michael Porter
One of the most important things for any real estate business and, indeed, any business is a successful marketing program. Of course in our hearts we want to believe that if we just do something great then everyone will figure…
I will get right to it – here are the three words: “Competition is Evil” Competition is a truly horrible and terrible thing and should be avoided at all costs! All competition does is destroy your profitability, as we all…
Read More Three Words That Might Change How You Look At The Real Estate World
Michael Porter is a professor at Harvard Business School. He has spent his long career analyzing strategy and competition. His analysis is exceptional and probably just about everyone in the business world knows all about him; however, I have never…
I was going to have this article be about applying Porter’s Five Forces to the real estate world. That will be a great article when I write it; however, A very interesting value-creating idea just struck me this beautiful afternoon…
In my wanderings and discussions with clients and other friends in the real estate world, I hear many different plans from many different people. Many plans are of course brilliant and well executed; however, I do see a perennial fundamental…
Peter Drucker – one of the great intellectual thinkers of the twentieth and twenty-first centuries – asks a question: “What is the purpose of a business?” Have you ever stopped to ask yourself that question? Or, perhaps more importantly, have…
Bruce Stachenfeld 