In my last article, I explained that when I need to remind myself of the most important basic marketing things to do, I am mindful of the three basic items, which I call the “Threebies.” I previously discussed the first…
Read More Power Niche Marketing: The Second (Marketing) Threebie – A Very Simple One
When I teach marketing to my young associates, as well as my partners, and when I need to remind myself what is important, I go to these three things, which I call the “Threebies.” Why do I call them that? …
Read More Power Niche Marketing: The First (Marketing) Threebie: Get Out And About
Here is one of the great revelations of marketing. This is something I figured out over time and I am not sure exactly how. Certainly no one told me this and I didn’t read it anywhere. Maybe it is because…
Read More Power Niche Marketing: The Great Marketing Revelation – It Is All Statistics
Here are some things that are almost certainly a waste of time. I think, to my embarrassment, I have done most or all of these things myself. Mostly they makes me cringe….. Since it is a lengthy list, I have…
Real estate just became its own separate asset class. However, ironically, that may have occurred just at the moment it should have been morphing more deeply into other asset classes. Don’t get me wrong, as a real estate professional I…
Let me start this article with a short story, which I read in the New York Times about five years ago. It was about two warring pizza parlors. They were almost next door to each other in New York City…
Read More Power Niche Marketing: The First Power Niche Marketing Lesson
Sorry for all the intellectual “stuff” as I try to effectively “teach” professional services marketing through this column, but sometimes you have to buckle down to the books rather than just winging it. I didn’t get to where I am…
Read More Power Niche Marketing: Moving On To Michael Porter
One of the most important things for any real estate business and, indeed, any business is a successful marketing program. Of course in our hearts we want to believe that if we just do something great then everyone will figure…
In this column I have staked my marketing reputation on the theme and theory that marketing is (almost) all about creating, owning and building Power Niches. Last week, I outlined what a Power Niche is – and that definition is…
Read More Power Niche Marketing: Always Start With Peter Drucker
Welcome to my new column, “Power Niche Marketing.” This column has a very simple purpose: to teach marketing to lawyers and other professional service providers. Astonishingly, all of us lawyers need clients in order to survive, yet when we go…
Bruce Stachenfeld 