I am writing to you about Opportunity Zones. Apologies if I am outspoken here, but there is a reasonable chance that this is the “biggest thing” to hit the real estate world in perhaps the past thirty or even more…
Read More Opportunity Zones – Ignoring This Major Shift in the Real Estate World is a Big Mistake
My law firm has an internal message called “ATR”. It stands for: Attract, train and retain talent! For a law firm it is the whole game. Clients sometimes leave or even get merged or go out of business; however, if…
Read More For An Edge In Real Estate Investing, Follow The Talent
Here are some things that are almost certainly a waste of time. I think, to my embarrassment, I have done most or all of these things myself. Mostly they makes me cringe….. Since it is a lengthy list, I have…
Real estate just became its own separate asset class. However, ironically, that may have occurred just at the moment it should have been morphing more deeply into other asset classes. Don’t get me wrong, as a real estate professional I…
Sorry for all the intellectual “stuff” as I try to effectively “teach” professional services marketing through this column, but sometimes you have to buckle down to the books rather than just winging it. I didn’t get to where I am…
Read More Power Niche Marketing: Moving On To Michael Porter
One of the most important things for any real estate business and, indeed, any business is a successful marketing program. Of course in our hearts we want to believe that if we just do something great then everyone will figure…
Welcome to my new column, “Power Niche Marketing.” This column has a very simple purpose: to teach marketing to lawyers and other professional service providers. Astonishingly, all of us lawyers need clients in order to survive, yet when we go…
I have been watching – and our firm has been participating in – the co-working trend. It started with Regus when it was founded in 1989 but didn’t really go anywhere until the past few years. Since then, numerous players…
I was reading this morning about a superstar Olympic hopeful. A woman named Simone Biles (check her out). She is the top gymnast in the world right now – and the United States has high hopes for her in Rio.…
I am sitting here in New York reading goodness knows how many articles on the Brexit. It is getting more coverage than any other news right now. I recognize it is juicy for the media because there are all sorts…
Bruce Stachenfeld 